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Marketing experts stress the importance of a content strategy that is focused on quality content to drive business growth. You must publish, distribute, and create content that converts to be a long-term marketer.
Many brands recognize the importance of content marketing for business growth and have created a content marketing strategy that is based on various factors that determine content quality. These factors include word count, readability, and overall value. They are guided by E-A-T Principle (Expertise Authoritativeness, Trustworthiness) John Mueller, Google’s webmaster, offered a more comprehensive definition of quality content to SEO.
Mueller clarifies that quality content does not refer to just the articles. It’s the overall quality of your website, which includes everything from layout to design.
What does quality content actually mean? It’s obvious that the Google definition of quality web content is only a small part of what Google considers quality content. This blog will explore the actual meaning of quality content and show you how to create good website content as part your search engine optimization (SEO), and Online Marketing Strategy.
How Do We Usually Define Quality Content for SEO? The E-A–T Principle
Many years ago, business owners and content writers service professionals emphasized the fact that quality content was determined by specific text attributes. These attributes defined what high-quality content should look like for SEO to be successful on search engine result pages (SERPs). These attributes include:
* Word count
* Readability
* Grammar and spelling
* The ability to address the user’s intent
* Actionability
These attributes were the foundation for marketers and content writers who turned to the E-A-T principle as their main guide in producing quality content that converts. It stands for Expertise Authoritativeness, Trustworthiness and is a key component that rates the reliability and overall value of website content.
* Expertise is the depth of knowledge that an author has about a topic.
* Authoritativeness: Indicates whether the author’s knowledge is reliable.
* Trustworthiness: This describes whether the author or the domain hosting the content can be trusted.
Quality Content Definition, According to Google
John Mueller, Google’s Google Search Engine-Hours Hangout host, shared a wider definition of quality content. Google does not just evaluate the content of a domain’s website. Google instead considers the content within the context of user experience (UX), and then rates the content quality based on overall quality of the website.
Mueller says,
Google defines quality content as anything that transcends text attributes or the E-A–T Principle. It is far more extensive than we thought quality content should be. Google rates the quality of content in relation to your website. This includes images, load speed and layout – basically all technical aspects.
What is the Google Definition?
Google’s new definition of quality content means that quality content is now defined as quality content. Google’s expanded definition of quality content changes how we view content writing and online content strategy in general. It forces us to focus on UX writing and the overall UX of website content instead of just how to write it.
Instead of focusing all your SEO efforts on keyword research and writing quality blogs, you should pay equal attention how the content is presented and how it relates with your user. Google has made UX a ranking signal in SEO since it has always stressed the importance of domains that prioritize UX. You can improve the UX of your website by creating a technical foundation that meets Google guidelines. This will allow you to enhance your SERP performance.
High-Quality Content
John Mueller’s reply shed light on the different qualities content should have to be considered quality content.
1. It answers your search intent
High-quality blogs can identify the search intent and fulfill the user’s needs. This means that you should place more emphasis on SEO keyword research in order to create content that meets their needs. You can find the intent behind the search terms used frequently and create the content that the user is looking.
If a user is searching for information on a topic, it’s likely that they will leave the page. Instead, create quality blogs that answer their queries in the way they expect.
2. It’s Readable
No matter how long your content is, it must still be easily readable in order to make it interesting. It all depends on the amount of words you use, how verbose your sentences are, and whether or not you use industry-specific terminology.
These are the best ways to make your content easier to read:
* To make it easier to read, separate the text into smaller chunks.
* Use subheadings when necessary to separate information.
* Use visuals to support your points and insert breaks into the text.
* Describe your point in the simplest way possible.
* Do not use complex words.
3. It is properly formatted
Proper formatting makes it easier for readers to find what they are looking for. Readers don’t often read the entire blog in order to find the answer to their question. They scan the text and look for clues within the text to quickly find the answer they are looking for. This is why readability and proper formatting are so important.
These are the qualities of content that is properly formatted:
* Highlight sequences using ordered lists
* Use bullet points to highlight text when the sequence is not important.
* Use bold and capital letters creatively to highlight a point.
4. It is thoroughly researched
Quality content writing still relies on the E-A-T Principle. This principle is evident in how much research you do as it determines how deep you can share your knowledge with others. This helps you to demonstrate your authority and knowledge in the subject while also proving that you are a reliable source of information.
Cite credible sources when writing about a topic. You should find relevant data to support your claims. To ensure accurate information, you should only use the most current and up-to-date research. Even if you are sharing personal views or a point of view on a topic, this is important.
5. It is optimized for UX
As mentioned, content quality doesn’t only depend on the text. As important as the content’s appearance and feel is how it reads. UX experts say that content delivery is as important as the content.
These are some of the ways that you can ensure your content is optimized to UX.
* Create hierarchy for content using visual weight and a proper layout.
* Make it easy to read by using attractive typography
* Increase the negative space between content lines.
* Improve page load speed.
* Make sure that your content is compatible with different devices.
A technical SEO agency will provide as much value as an SEO content writer service because of its UX aspect.
Conclusion
We’ve seen that content quality does not depend on the text and its attributes. Google instead looks at the whole site to determine if it is high-quality content. Quality content is an essential component of any digital marketing strategy that converts high. Therefore, Google will pay more attention to the design and UX of your website to improve your performance in the SERPs.
Are you looking for ways to maximize the value of high-quality content and increase your profits? Proximate Solutions is here to help. Proximate Solutions is a digital marketing agency that provides comprehensive services to help you achieve your goals. Our content marketing and SEO content writing services will help you create content that converts. Meanwhile, our UX design services will improve your SERP performance. Contact us today to schedule a consultation.
