Twitter is the most interactive platform, has a massive audience making it a great platform to promote your brand, products, and services, and share your content. Twitter has a variety of content including fun, entertainment, news updates, and much more. People use Twitter to raise their voices about a current topic, they share their views on various issues that the world is currently facing, and of course, they share their experiences with brands.
To build a better image in the market and reach out to a large audience, using Twitter can be your best best. Search engines use social signals from various social media platforms to rank the website. They use aspects like likes, shares, mentions, comments, interactions, and engagement on social media. These things have a huge impact on your SEO ranks.
If you use Twitter to its full potential you can boost your rankings by simply posting on this platform. You build a large following and grab users’ attention to boost brand awareness. The most people get to know about your brand, the better. They will search for your brand, visit your website, and of course follow your social media accounts.
However, simply using Twitter on your website and embed Twitter feed on the homepage is not enough. There are many factors that lead up to better SEO ranks, let’s understand this better.
How to improve SEO efforts using Twitter?
First and foremost- Exposure. You need to promote twitter trends, tweets, and your profile to get your name out there and reach as many Twitter users as possible. Simply embedding Twitter on your Homepage won’t do the required magic.
Let us see some tips that will help you with the same. We shall discuss embedding Twitter on the website in this section as well. Let’s dig in.
- Promoting is the key
Twitter ads as we all know help you spread your word like wildfire. It helps you gain followers, generate leads, and grow your audience. Hence, promoting on Twitter helps in getting a high ranking. Promote each and everything, trends, tweets, accounts, and much more.
- Embed Twitter feed on the website
Embedding a Twitter feed on the website and not just the homepage helps in many ways. Why not, spread Twitter on multiple pages? You can showcase your feed, using hashtags, lists, mentions, accounts, and the best content- UGC on the website. This gets the required amount of traffic and engagement to help with SEO.
To do this without any coding complexities, use social media aggregator platforms like Taggbox, it helps in fetching feeds and showing them in a unified format. You can customize, moderate, and analyze the widget’s performance.
- Keywords to the rescue
Keywords help in optimizing your website, why not do the same with Twitter? Do your keyword research and add the right keywords in your bio, tweets, and captions. It helps in finding your page and getting the required exposure to boost your SEO.
- Choose your audience wisely
You get the option to target your audience on Twitter ads, so they appear in their searches and timelines. Select your audience preferences, add keywords to any ad campaigns, and much more. Your campaigns will show up in both searches and timelines automatically, you can customize where tweets should appear and add tailored audiences with just a few clicks.
- Up your hashtag game
As we all already know, hashtags can be used in several ways. To get more attention you can look out for trending tweets, do your research properly, and understand what the hashtag means before promoting it. You can create a branded hashtag that is unique to your brand and motivate users to share it on their profiles.
- Interact with the audience – Organize giveaways and share links
Keep a check on the trending topics to engage your audience. Add spice to your tweets by including images and videos in your posts. 82% of users on Twitter watch video content on Twitter and engage with them.
Another way to engage your audience is by organizing fun giveaways and contests. To participate, people can retweet or use the branded hashtag in their posts. The amount of engagement these polls and giveaways get is remarkable.
The power of links is mind-blowing, sharing them can maximize your reach. Search engines recognize links, and sharing Twitter URLs can boost your ranking. You can drive traffic to the website, which is appreciated by Google and hence, helps with SEO.
- Engage with influencers
Exposing your brand on Twitter helps in gaining more followers and retweets, look out for top influencers who cater to the target audience and post relevant content. They can help in building credibility, and trust for your brand.
They post shareable and valuable content which helps in building long-term relationships with the customers. Collaborate with influencers to boost your reach, build a positive reputation, and eventually improve SEO.
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Twitter has a massive social network, that holds the power to make or break your business. Improving your SEO can be made easy using Twitter. One strategy that works best is embedding a Twitter feed on the website. You can gather UGC and feature the best one on the homepage and scatter other UGC around various web pages.
This gives your website vibrancy and exposes your brand to a large audience. Eventually, improve your search engine rankings.