NFT software company, Chain, is excited to make a deal with the Kraft Group to sponsor the Patriots. With the proliferation of the blockchain, both organizations saw a way to capitalize on a technology that could benefit both fans and the franchise alike.
Before signing with Robert Kraft’s Kraft Group, Chain was best known for their partnership with Tiffany & Co. The software company provided the blockchain when the company dropped its NFT. Dubbed the 30ETH CryptoPunk necklace pendant, Chain was able to manage a successful launch, which would eventually lead to the Patriots’ franchise taking tonic.
Chain has its sights set high for the Patriots, and the company will stop at nothing to push the boundaries of what’s possible. Web3, sometimes called Web 3.0, references the evolution of the internet from basic websites and apps to the slew of benefits that are available today. Chain proudly calls itself a Web3 company because the staff has embraced the potential of the future. The leaders and employees will work with the entertainment division to ensure that all users have access to both practical and engaging technology.
The Kraft Sports + Entertainment Division
The Kraft Group has always seen the bigger picture, with the larger goal of improving the value of Robert Kraft’s assets. From manufacturing to real estate, there are several entities working in tandem to invest in ventures that are aligned with Kraft’s larger goals.
This deal with Chain isn’t the first time they’ve embraced technology to improve experience. In 2021, the New England Patriots created a sports token to add a new dimension for fans. The more touchpoints there are, and the more diverse the group can make them, the stronger the loyalty of the fans will be.
Kraft Sports + Entertainment is a subsidiary of the Kraft Group, and the group was established to connect with fans on their level. The group is creative about what they choose to sponsor, and they enjoy branching out whenever possible. From Winter Classics to musical entertainment to international soccer matches, the staff is committed to hosting a wide variety of events.
Now, the group wants to extend their offerings into the virtual world. Chain and the group will work together to develop cutting-edge Web3 experiences for Patriots and Revolution fans. The CEO of Chain, Deepak Thapliyal, has some very lofty goals for some of Robert Kraft’s most valuable assets.
“The vision is to be the tech stack and backbone for all the possible verticals for the Kraft organization which includes Patriots, Revolutions, Gillette, etc. to ensure they become the NFL leader in this space. We plan to offer very unique Web3 and NFT integrations for them throughout this partnership.” Thapiyal’s comment shows the extent of Chain’s involvement, and the company’s potential of changing these franchises for the better.
There’s a lot of buzz around NFTs these days, particularly when sensational numbers seem to pour in from all over the globe. Everyday people, tech moguls, celebrities: so many individuals are cashing in on all the enthusiasm for unique tokens in the digital space. When commenting about his company, Thapliyal said that Chain is “very aligned in expanding into blockchain technologies and Web3. As soon as we started talking to their organization, we could tell they would be the right organization to work with to help become the leader in the NFL to embrace opportunities within our space.”
Robert Kraft may be in his 80s, but his career wasn’t built by looking in the rearview mirror. From a young age, he was always thinking a few steps ahead. In the 1990s, when he purchased the Patriots, there were many that might have scoffed at this decision. He was paying millions of dollars for a team that others wanted to ship off to St. Louis. However, Kraft believed in not just himself, he believed in the fans and the franchise that he had loved since he was a child.
Investing in NFTs and the blockchain is a way to keep his portfolio fresh, which is certainly not a claim that every NFL owner could make. Getting involved in the underlying technology of cryptocurrency acknowledges the changes in the economy. Fans these days are reimagining how they interact with their favorite sporting events. It’s not just about how they pay for tickets and concessions, it’s about what they take away from each interaction.
The Patriots is one of the most beloved franchises in all of the US, and it’s not accident that it ended up this way. Kraft has made it a point to be on the brink of change from the beginning of his career, and his subsidiaries are sure to do the same.